BBA4073 Strategic Planning and Policy
June 2005
Downloadable Files
PowerPoint Slides for Class Session One (Week 1)
PowerPoint Slides for Class Session Two (Week 2) Old Version
PowerPoint Slides for Class Session Two (Week 2) Part I of II Revised
PowerPoint Slides for Class Session Two (Week 2) Part II of II Revised
Additional Readings (downloadable)
How Competitive Forces Shape Strategy
Seven Steps to Successful Strategic Planning
What Works: n-Logue's Rural Connectivity Model
Study PowerPoint Slides for Chapter One (textbook)
Study PowerPoint Slides for Chapter Two (textbook)
Study PowerPoint Slides for Chapter Three (textbook)
Study PowerPoint Slides for Chapter Four (textbook)
Study PowerPoint Slides for Chapter Six (textbook)
Study PowerPoint Slides for Chapter Twelve (textbook)
Trend Readings
Robin Hood Case
The final version of this assignment is due at the beginning of Class Session Three (Week 3). This will be posted in BlackBoard.
The minimum length is 2 full pages (plus Title page).
Group Assignments
Bring working materials to Class Session Three (Week 3) so that your group will be able to complete all components for the Class Session Four (Week 4) presentation.
The minimum requirement is a thorough PowerPoint presentation. Prepare a PowerPoint printout (no more than two slides per page) for the facilitating instructor. This must be given to the instructor prior to beginning the in-class presentation. ALSO--creatively prepare other materials to use as part of the presentation.
| Group One |
| Case: Case #2 Apple Computer, Incorporate (pages C-11 to C-22) |
| Members: Banks, Latisha M Hamilton, David Meckley, James D Rotert, Billie |
| Presentation: Class Session Four from 6:10pm to 6:55 pm (The formal presentation must be at least 30 minutes--but not more than 40 minutes.) |
| Group Two |
| Case: Case #3 AT&T: Twenty Years of Change (pages C-23 to C-35) |
| Members: Barr, Robert Hare, Daniel Morgan, Annastacia Webster, Cynthia |
| Presentation: Class Session Four from 7:00pm to 7:45 pm (The formal presentation must be at least 30 minutes--but not more than 40 minutes.) |
| Group Three |
| Case: Case #14 The Gillette Company (pages C-171 to C-187) |
| Member: Friel, Cheryl Kesterson, Joe Rhinehart, Jessica Winegardner, Judy |
| Presentation: Class Session Four from 8:15 pm to 9:00 pm (The formal presentation must be at least 30 minutes--but not more than 40 minutes.) |
| Group Four |
| Case: Case #27 Sonic: America's Drive-In (pages C-365 to C-378) |
| Member: Gambs, Jerrod Lamp, Stacey Ricciardo, Gloria L Wood, Jennifer |
| Presentation: Class Session Four from 9:05 pm to 9:50 pm (The formal presentation must be at least 30 minutes--but not more than 40 minutes.) |
Individual Case Assignments
Bring a working (paper) version of this assignment to Class Session Three (Week 3).
The final version of this assignment is due at the beginning of Class Session Four (Week 4). This will be posted in BlackBoard.
The minimum length is 10 full pages (plus Title page and References page).
| Student | Assigned Case |
| Banks, Latisha M | Case #22 Nextel: Looking to the Future (pages C-283 to C-297) |
| Barr, Robert | Case #9 The Fall of Daewoo Motors (pages C-99 to C-106) |
| Friel, Cheryl | Case #11 The Collapse of Enron (pages C-130 to C-138) |
| Gambs, Jerrod | Case #15 Handspring, Incorporated: (2002) (pages C-188 to C-200) |
| Hamilton, David | Case #16 The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (pages C-201 to C-216) |
| Hare, Daniel | Case #18 The McDonald's 'Beef Fries' Controversy (pages C-235 to C-243) |
| Kesterson, Joe | Case #19 Microsoft (pages C-244 to C-258) |
| Lamp, Stacey | Case #20 MTV vs. Channel V (pages C-259 to C-274) |
| Meckley, James D | Case #21 Managing Internal Growth at Nestle: The Story of LC1 (pages C-275 to C-282) |
| Morgan, Annastacia | Case #23 Pacific Cataract and Laser Institute: Competing in the LASIK Eye Surgery Market (pages C-298 to C-307) |
| Rhinehart, Jessica | Case #25 Resene Paints (pages C-332 to C-351) |
| Ricciardo, Gloria L | Case #26 Sesame Workshop and International Growth (pages C-352 to C-364) |
| Rotert, Billie | Case #28 Southwest Airlines 2002 (pages C-379 to C-392) |
| Webster, Cynthia | Case #29 Sun Life Financial Services (pages C-393 to C-415) |
| Winegardner, Judy | Case #30 Sylvan Learning Systems, Incorporated (pages C-416 to C-429) |
| Wood, Jennifer | Case #33 The Parcel Service Industry, 2002: UPS versus FedEx (pages C-449 to C-463) |
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