BBA4073 Strategic Planning and Policy

June 2005

 

Downloadable Files

PowerPoint Slides for Class Session One (Week 1)

PowerPoint Slides for Class Session Two (Week 2) Old Version

PowerPoint Slides for Class Session Two (Week 2) Part I of II Revised

PowerPoint Slides for Class Session Two (Week 2) Part II of II Revised

 

Mock File for Robin Hood Case

Mock File for Individual Case

 

Additional Readings (downloadable)

How Competitive Forces Shape Strategy

Seven Steps to Successful Strategic Planning

Strategic Management Process

What Works: n-Logue's Rural Connectivity Model

Study PowerPoint Slides for Chapter One (textbook)

Study PowerPoint Slides for Chapter Two (textbook)

Study PowerPoint Slides for Chapter Three (textbook)

Study PowerPoint Slides for Chapter Four (textbook)

Study PowerPoint Slides for Chapter Six (textbook)

Study PowerPoint Slides for Chapter Twelve (textbook)

 

Trend Readings

Old. Smart. Productive.

 

Robin Hood Case

The final version of this assignment is due at the beginning of Class Session Three (Week 3). This will be posted in BlackBoard.

The minimum length is 2 full pages (plus Title page).

 

Group Assignments

Bring working materials to Class Session Three (Week 3) so that your group will be able to complete all components for the Class Session Four (Week 4) presentation.

The minimum requirement is a thorough PowerPoint presentation. Prepare a PowerPoint printout (no more than two slides per page) for the facilitating instructor. This must be given to the instructor prior to beginning the in-class presentation. ALSO--creatively prepare other materials to use as part of the presentation.

Group One
Case: Case #2 Apple Computer, Incorporate (pages C-11 to C-22)
Members:
Banks, Latisha M
Hamilton, David
Meckley, James D
Rotert, Billie
Presentation: Class Session Four from 6:10pm to 6:55 pm (The formal presentation must be at least 30 minutes--but not more than 40 minutes.)

 

Group Two
Case: Case #3 AT&T: Twenty Years of Change (pages C-23 to C-35)
Members:
Barr, Robert
Hare, Daniel
Morgan, Annastacia

Webster, Cynthia
Presentation: Class Session Four from 7:00pm to 7:45 pm (The formal presentation must be at least 30 minutes--but not more than 40 minutes.)

 

Group Three
Case: Case #14 The Gillette Company (pages C-171 to C-187)
Member:
Friel, Cheryl
Kesterson, Joe
Rhinehart, Jessica
Winegardner, Judy
Presentation: Class Session Four from 8:15 pm to 9:00 pm (The formal presentation must be at least 30 minutes--but not more than 40 minutes.)

 

Group Four
Case: Case #27 Sonic: America's Drive-In (pages C-365 to C-378)
Member:
Gambs, Jerrod
Lamp, Stacey
Ricciardo, Gloria L
Wood, Jennifer
Presentation: Class Session Four from 9:05 pm to 9:50 pm (The formal presentation must be at least 30 minutes--but not more than 40 minutes.)

 

Individual Case Assignments

Bring a working (paper) version of this assignment to Class Session Three (Week 3).

The final version of this assignment is due at the beginning of Class Session Four (Week 4). This will be posted in BlackBoard.

The minimum length is 10 full pages (plus Title page and References page).

Student Assigned Case
Banks, Latisha M Case #22 Nextel: Looking to the Future (pages C-283 to C-297)
Barr, Robert Case #9 The Fall of Daewoo Motors (pages C-99 to C-106)
Friel, Cheryl Case #11 The Collapse of Enron (pages C-130 to C-138)
Gambs, Jerrod Case #15 Handspring, Incorporated: (2002) (pages C-188 to C-200)
Hamilton, David Case #16 The HP-Compaq Merger: A Battle for the Heart and Soul of a Company (pages C-201 to C-216)
Hare, Daniel Case #18 The McDonald's 'Beef Fries' Controversy (pages C-235 to C-243)
Kesterson, Joe Case #19 Microsoft (pages C-244 to C-258)
Lamp, Stacey Case #20 MTV vs. Channel V (pages C-259 to C-274)
Meckley, James D Case #21 Managing Internal Growth at Nestle: The Story of LC1 (pages C-275 to C-282)
Morgan, Annastacia Case #23 Pacific Cataract and Laser Institute: Competing in the LASIK Eye Surgery Market (pages C-298 to C-307)
Rhinehart, Jessica Case #25 Resene Paints (pages C-332 to C-351)
Ricciardo, Gloria L Case #26 Sesame Workshop and International Growth (pages C-352 to C-364)
Rotert, Billie Case #28 Southwest Airlines 2002 (pages C-379 to C-392)
Webster, Cynthia Case #29 Sun Life Financial Services (pages C-393 to C-415)
Winegardner, Judy Case #30 Sylvan Learning Systems, Incorporated (pages C-416 to C-429)
Wood, Jennifer Case #33 The Parcel Service Industry, 2002: UPS versus FedEx (pages C-449 to C-463)

 

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